ABOUT LONG BLOCKCHAIN CORP

Long Blockchain Corp. is focused on developing and investing in globally scalable blockchain technology solutions.  Long Blockchain is also the parent of Long Island Brand Beverages LLC, Long Island Iced Tea Corp., and Stran Loyalty Group, Inc.  It is dedicated to becoming a significant blockchain business that creates long term value for its shareholders and the wider community by investing in and developing businesses that are "on-chain". Blockchain technology is fundamentally changing the way people and businesses transact, and the Company will strive to be at the forefront of this dynamic industry, actively pursuing opportunities.

Blockchain acts as a public, decentralized ledger. This ledger provides a single, unified source of data, creating a clearer audit trail and consistency across parties. Long Blockchain Corp. believes that emerging blockchain technologies are creating a fundamental paradigm shift across the global marketplace, with far reaching applications across all industries including loyalty and rewards programs, financial services, consumer packaged goods, healthcare, and government agencies.

Company Background:

Long Blockchain Corp. (LBCC), was formed on December 23, 2014 and was formerly known as Long Island Iced Tea Corp (LTEA).  In December, 2017 the Company announced that it was expanding its attention to include the exploration of, and investment in opportunities that leverage the benefits of blockchain technology.  The Company’s management has been, and will continue to pursue and evaluate investments, ventures, alliances and other strategic relationships in the blockchain space.  In July, 2018 the Company announced the formation of a new business, Stran Loyalty Group, focused on providing loyalty, incentive, reward, and gift card programs (“Loyalty Programs”) to a wide variety of corporate and consumer brands. In addition to forming Stran Loyalty Group as a catalyst for generating loyalty based blockchain revenue, Long Blockchain also purchased a non-controlling interests in both Stater Blockchain Limited and CASHe, a subsidiary of the parent company TSLC in early 2018. The Company still owns and operates the Long Island Iced Tea brand and continues to build upon its success in the retail markets. 

Operating Businesses:

Stran Loyalty Group: During blockchain technology discovery efforts, the Company recognized that there is tremendous potential for blockchain technology to disrupt the loyalty industry. Those who are early adopters of using blockchain for specific loyalty program instances as well as looking toward disrupting the entire landscape will significantly benefit from the investment and time commitment.  In July, 2018 the Company announced the formation of a new business, Stran Loyalty Group, focused on providing loyalty, incentive, reward, and gift card programs (“Loyalty Programs”) to a wide variety of corporate and consumer brands.  By leveraging existing and new loyalty revenue combined with exploring and developing blockchain technology solutions specific to the loyalty space, Stran Loyalty will allow for organic development and expansion of blockchain technology with tangible results.  Learn more about Stran and Stran Loyalty Group at: www.stran.com

Long Island Iced Tea: The Company’s beverage business is engaged in the production and distribution of premium Non-Alcoholic ready-to-drink beverages. The beverage business is currently organized under its flagship brand, Long Island Iced Tea, a premium tea made from a proprietary recipe and with quality components. The mission of the beverage business is to provide consumers with premium beverages offered at an affordable price.  Learn more about Long Island Iced Tea at: http://www.longislandicedtea.com

Strategic Investments:

Stater Blockchain Limited: In March, 2018 the Company closed on the purchase of non-controlling interests of Stater Blockchain Limited.  Stater Blockchain is a New Zealand-based technology company focused on developing and deploying globally scalable blockchain technology solutions in the financial markets. Stater Blockchain is developing multiple blockchain and digital currency technology solutions, such as its “Smart Settlements” and “Smart KYC” platforms, for the global financial markets where significant disintermediation opportunities exist. Stater Blockchain owns Stater Global Markets, a United Kingdom-based Financial Conduct Authority regulated prime-of-prime brokerage, which facilitates market access across multiple instruments including foreign exchange, exchange traded futures and contracts for difference.  Learn more about Stater Blockchain at: http://staterblockchain.com

CASHe: In March, 2018 the Company entered into and closed on a contribution and exchange agreement CASHe, a subsidiary of the parent company TSLC.  TSLC is a leading provider of digital money and short-term financial products to young millennials across India.  CASHe provides short-term financial products using technology combined with analytics and proprietary algorithms to map young professionals across the country based on their mobile, digital footprint and their social behavior patterns to rate their credit worthiness. CASHe has also implemented distributed ledger enabled digital tokens using smart contracts on its lending platform. The distributed ledger technology allows the platform to record transactions in a secure and transparent manner by creating an audit trail. Further, a smart contract-based distributed ledger records all lending transactions in an open and transparent manner.  Learn more about CASHe at: https://www.cashe.co.in 

MANAGEMENT

bill hayde

Bill Hayde

Mr. Hayde has spent over 25 years in the investment banking and securities industry, primarily focused on the CPG sector, and is Executive Vice President and co-founder of IBC, a New York based merchant bank focused on the beverage and CPG industries. He has successfully raised growth and acquisition capital for middle market companies, and facilitated mergers, acquisitions, financial restructurings and divestitures. Through his experience, Mr. Hayde also has extensive knowledge of FINRA, NASDAQ and other regulatory bodies and issues. He is also a managing director at The Interim Opportunity Fund LLC and its advisor, Waterside Capital Advisors, Inc., a newly formed fund focusing transactions with a defined strategy for exit with a heavy emphasis on the consumer markets. He is currently a registered agent for Network 1 Financial Securities.

AndyShapeAndy Shape, Chief Executive Officer

Mr. Shape has over 25 years of merchandising, marketing, loyalty, licensing, and management experience.  He is the co-founder and President of Stran & Company, Inc. – a top 50 promotional, loyalty, and incentive marketing agency founded in 1994 that provides leading consumer brands with marketing support. Andy has also provided consulting and management services to early stage brands on how to launch the brand, create a marketing plan, establish distribution models, earn market share, and formulate an exit strategy.  Prior to forming Stran & Company, Andy worked at Copithorne & Bellows Public Relations (a Porter Novelli company) as an Account Executive covering the technology industry. 

 

MANAGEMENT

bill hayde

Bill Hayde,  Chairman

Mr. Hayde has spent over 25 years in the investment banking and securities industry, primarily focused on the CPG sector, and is Executive Vice President and co-founder of IBC, a New York based merchant bank focused on the beverage and CPG industries. He has successfully raised growth and acquisition capital for middle market companies, and facilitated mergers, acquisitions, financial restructurings and divestitures. Through his experience, Mr. Hayde also has extensive knowledge of FINRA, NASDAQ and other regulatory bodies and issues. He is also a managing director at The Interim Opportunity Fund LLC and its advisor, Waterside Capital Advisors, Inc., a newly formed fund focusing transactions with a defined strategy for exit with a heavy emphasis on the consumer markets. He is currently a registered agent for Network 1 Financial Securities.

shamyl

Shamyl Malik

Mr. Malik has been involved in the financial technology sector for over the past decade. He currently serves as Global Head of Trading at Voltaire Capital, a leading liquidity provider in the foreign exchange market. Prior to joining Voltaire Capital, he served as Head of FX Electronic Trading at Morgan Stanley and Head of Electronic Market Making for Emerging Markets and Precious Metals in the Capital Markets Division at Citibank. Mr. Malik began his investment banking career at Lehman Brothers, working in both New York and London across various derivative trading roles in fixed income, commodities and currencies. While completing his Doctor of Philosophy degree in Econometrics at the University of Oxford, Mr. Malik also performed economic research at the International Monetary Fund and The World Bank in Washington D.C.