ABOUT LONG BLOCKCHAIN CORP
Long Blockchain Corp. is focused on developing and investing in globally scalable blockchain technology solutions. Long Blockchain is also the parent of Long Island Brand Beverages LLC, Long Island Iced Tea Corp., and Stran Loyalty Group, Inc. It is dedicated to becoming a significant blockchain business that creates long term value for its shareholders and the wider community by investing in and developing businesses that are "on-chain". Blockchain technology is fundamentally changing the way people and businesses transact, and the Company will strive to be at the forefront of this dynamic industry, actively pursuing opportunities.
Blockchain acts as a public, decentralized ledger. This ledger provides a single, unified source of data, creating a clearer audit trail and consistency across parties. Long Blockchain Corp. believes that emerging blockchain technologies are creating a fundamental paradigm shift across the global marketplace, with far reaching applications across all industries including loyalty and rewards programs, financial services, consumer packaged goods, healthcare, and government agencies.
Long Blockchain Corp. (LBCC), was formed on December 23, 2014 and was formerly known as Long Island Iced Tea Corp (LTEA). In December, 2017 the Company announced that it was expanding its attention to include the exploration of, and investment in opportunities that leverage the benefits of blockchain technology. The Company’s management has been, and will continue to pursue and evaluate investments, ventures, alliances and other strategic relationships in the blockchain space. In July, 2018 the Company announced the formation of a new business, Stran Loyalty Group, focused on providing loyalty, incentive, reward, and gift card programs (“Loyalty Programs”) to a wide variety of corporate and consumer brands. In addition to forming Stran Loyalty Group as a catalyst for generating loyalty based blockchain revenue, Long Blockchain also formed a joint venture in December, 2018 with Entrex Capital Markets to provide a blockchain-enabled alternative trading platform for investors to find, research, track, manage, trade, settle and service various asset classes. The Company still owns and operates the Long Island Iced Tea brand and continues to build upon its success in the retail markets.
Stran Loyalty Group: During blockchain technology discovery efforts, the Company recognized that there is tremendous potential for blockchain technology to disrupt the loyalty industry. Those who are early adopters of using blockchain for specific loyalty program instances as well as looking toward disrupting the entire landscape will significantly benefit from the investment and time commitment. In July, 2018 the Company announced the formation of a new business, Stran Loyalty Group, focused on providing loyalty, incentive, reward, and gift card programs (“Loyalty Programs”) to a wide variety of corporate and consumer brands. By leveraging existing and new loyalty revenue combined with exploring and developing blockchain technology solutions specific to the loyalty space, Stran Loyalty will allow for organic development and expansion of blockchain technology with tangible results. Learn more about Stran and Stran Loyalty Group at: www.stran.com
Long Island Iced Tea: The Company’s beverage business is engaged in the production and distribution of premium Non-Alcoholic ready-to-drink beverages. The beverage business is currently organized under its flagship brand, Long Island Iced Tea, a premium tea made from a proprietary recipe and with quality components. The mission of the beverage business is to provide consumers with premium beverages offered at an affordable price. Learn more about Long Island Iced Tea at: http://www.longislandicedtea.com
Entrex: In December, 2018 the Company entered into a Joint Venture with Entrex Capital Markets in order to scale Entrex’s industry leading blockchain-enabled alternative trading market. The Joint Venture will provide a blockchain-enabled alternative trading platform for international and domestic investors to find, research, track, manage, trade, settle and service various asset classes. Together, we will seek to scale the Entrex platform across a range of industries and types of assets, including interests in Opportunity Zone, cannabis and entertainment properties, as well as corporate bonds. Learn more about Entrex at: entrex.net